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Sports Direct to open in Princess Square

Princess Square, The Lexicon

The Lexicon has announced that Sports Direct will be opening a store in Princess Square later this year.

Moving into the old Sainsbury’s unit, the new store will also include GAME and Evans Cycles.

Rob Morris, general manager at The Lexicon said:

“We are so pleased to be able to welcome the ever-popular Sports Direct store to Princess Square. It will be the first time that Evans Cycles has opened in the town, which we know will be a popular addition for the many local cycling enthusiasts.”

James France, Head of Global Leasehold Properties at Frasers Group comments on behalf of Sports Direct said:

“Our new multi-fascia lifestyle stores offer customers the very-best sporting and lifestyle brands.

"The ongoing refurbishment of Princess Square and the addition of The Deck are real signals of intent from the developers of how they intend to cater to the wider Berkshire catchment, so we’re delighted to be moving into The Lexicon and join in this exciting project.”

Cllr Marc Brunel-Walker, Executive Member for Economic Development and Regeneration said:

“This is great news for Princess Square and The Lexicon. It is fantastic that Sports Direct shares our excitement for the future of the town centre. I am sure residents will welcome this addition to the town centre.”